Periods for Periods is the first font made entirely out of periods, created to protest the cost of menstruation products in North American schools. We teamed up with over 140 international designers from around the world to battle period poverty by bringing this font to life.
We also created periodsforperiods.com, a website that not only housed the font, but also helped people take action. People could download the font, create their own, and even auto-tweet the periods to their local education officials as protest.
With COVID-19 interrupting supply chains and making period poverty worse, this was the perfect time to take action, drive conversation, and put pressure on officials to finally do what’s right.
Copywriter: Cam Spires
Animator: Leigh O’Neil
We’re in a new age of TV entertainment. We have more great content than ever before on more platforms than ever before. Which makes searching for your show more difficult than ever before.
But not with Shaw. We created this spot to showcase the convenience of the Shaw TV voice remote. Simply tell the remote what you want to watch and it will come up on the screen, regardless of streaming platform. So you can skip the whole overdramatic search.
Copywriter: Thom Peters
Every year hundreds of dogs die in hot vehicles. To help bring awareness to this issue, we teamed up with Earth Paws and created Hot Hounds—the first and only car-baked dog treat. After being baked inside a 70°C vehicle on a hot summer day, the treats were packaged and sold in-store and online. All proceeds from their sale were donated to the SPCA.
Photographer: Bill Hawley
Videographer: Brian Ceci
With Dan Debacker, Dosh Osholowu, and Ella Dalling for Rethink.
To celebrate A&W’s bold new coffee, we designed new to-go cups featuring equally bold wave patterns—inspired by the swirling liquid inside. We assigned lighter brand colours to smaller cups and darker to larger, which doubles as a quick sizing guide for busy restaurant employees.
For Rethink.
Did you know that the cheese at A&W is 100% REAL? You do now.
Illustration by Patrick Long.
With Ella Daling for Rethink.
To celebrate the Canucks’ upcoming 50th season, we created a teaser campaign that stoked the fire of team pride, inviting people to relive the ups and downs of the last five decades.
Our launch video traveled through time, to living rooms, bars, and stadiums, allowing viewers to experience classic Canucks moments as if they were right there when they happened. We contrasted these high-intensity moments with serene footage of Vancouver, conjuring a sense of time, place and most importantly, feeling.
Following a successful rebrand of their consumer products, Shaw was ready to extend this bold and colourful new platform to the company’s business offering. Through video, social, radio and display, Shaw’s cheeky spokesperson answered real business problems with tech-forward solutions.
With Cam Spires for Rethink.
We explored the many ways Evo can make life easier when navigating the perpetually-drenched city of Vancouver.
With Cam Spires for Rethink.
Event banners for the beloved SAD Mag.
Black Friday, but a week long.
With Sean O’Connor for Rethink.
